Effective advertising
is largely based
on getting your
message in front
of a potential
customer when
they are
willing to listen.

Locksmith Websites

Comparing telephone books to the Internet.

This short video from Sydney pretty much sums what most people think.  

Before you purchase advertising in the telephone books, please consider the following:

Compare	Yellow Page Advertising	Webpage Internet Marketing
Advertising Reach	Local or regional area only - based on distribution of book Book users within same area	Global reach from home, work, or mobile phones with Internet capability
Cost - Ad Size	Expensive monthly and yearly contracts Space very limited - usually consisting of buzz words, captions and headline information only	Inexpensive one time construction costs. Low monthly payment options available in most cases. Space - Unlimited allows you to describe your products and services in detail
Cost Effectiveness	Books are distributed to all - wasting a large amount resources on people who do not need or want your products and services	Targets marketing to only those people seeking your products, services, or information you offer
Searchable by Relevant Terms and Keywords	NO - You pay to be listed in pre-defined categories	YES - your site may achieve high search engine rank for terms describing your business, and terms describing each product or service you offer. Search Within Site is also available for additional information
Ability To Change Ad	Once per year	As often as needed - changes are immediate. Add new products and services any time. Feature Blogs and RSS feeds
Ability To Purchase Immediately - 24hrs/day	NO - Limited to store hours by telephone or in person	YES - Using E-commerce software, customer may purchase 24 hours per day
Ability To Track Customers and Sales Results	Difficult - But possible with tracking telephone numbers, coupons, and mention this ad. etc.	Easy - Website stats can track in real time, including number of visitors, where they went, what they saw, keywords used, sales, etc. Can also create printable coupons, mention this site, Join our Mailing List, etc.
Ability to Communicate with Customer	Limited to customer initiating the call	Allows pro-active customer service to help customers using Instant Message and Chat
Testimonials and Customer Comments/Ratings	Cost prohibitive due to size requirements needed	Effective Marketing Technique used throughout entire website